Build a strong brand identity

Brand identity is one of the most important factors to the longevity & success of a clothing brand, it is what truly separates your brand from the sea of competition in the market.

The goal of a brand identity plan is to let your target audience understand in depth who your brand really is , what it stands for & what they can expect from you.

A few key components of a good brand identity plan are :

- Design identity (color palette, garment fit & style, graphic art direction, packaging details, etc.)

- Brand personality (voice & tone, values, storytelling & narrative, purpose & mission, social media demeanour, etc.)

- Visual presence identity (marketing theme, typography, photography & imagery, logo & word marks, etc.)

- Marketing strategy (release dates, methods of anticipation, community, customer experience, sustainability & ethical practices, etc.)

These are only a few of the many crucial components to a comprehensive brand identity plan & strategy.

Take this seriously from the inception of your brand and you will already be ahead of many, as this is frequently considered an afterthought for most startup brands.

Disclaimer : this is not business advice, only reiteration of our own research & experience working with clothing brands. Use information at your own discretion.