Effective Clothing Brand Marketing Strategies

The success of a clothing brand is made-up of several key components, one of which being a well considered & implemented marketing strategy.

A good marketing strategy is critical to the success of any brand, as this is the driving force behind how the brand & product are perceived by the market.

In this article we break down four of the most effective marketing strategies your brand can implement today, to see better results in the future.

ORGANIC SOCIAL MEDIA CONTENT

Given the massive rise of social media & its profound impact on e-commerce marketing, it would be foolish not to implement social media as your main strategy.

Self produced content allows for brand storytelling & an authentic look into the vision of how you want your brand to be perceived.

You have total control over the identity which you want to convey.

Creating high quality, organic & authentic content which aligns with your brand identity allows you to build an audience of truly engaged customers who feel aligned with the brand, and follow you on their own terms.

This builds trust & community.

A strong social media strategy should be well considered with the brand identity & voice in mind, as well as a consistent schedule for posting, allowing for consistent growth.

EMAIL & SMS

Email & SMS marketing is incredibly effective.

Building an email & sms list of customers who have already shown previous interest in your brand allows you to send exclusive deals, personalized product recommendations, restock alerts, and automated cart abandonment recovery emails.

These are all powerful tools which you can use to follow up with an audience of already enthused customers who are likely to buy from you.

Another key benefit of building an email & sms chain is security, you’ve now built a list of potential customers which you can market to frequently, even if you lose your social media presence.

USER GENERATED CONTENT / AFFILIATE MARKETING

User generated content / affiliate marketing fall within the realm of social media marketing, however with this strategy your affiliates create the content and share it with their own audience instead of self produced content shared to your own.

The way affiliate marketing works is very simple.

Your brand will reach out to influencers who have built their own social media following & offer them a portion of the revenue generated by each sale made using their affiliate code.

When a sale is made using their discount code, you pay the affiliate the agreed upon percentage of the revenue generated by the sale, this is typically automated so that you don’t need to track each sale and make manual payments to affiliates each time.

There are many benefits of this strategy, it is extremely effective at growing your brands social media following, as it introduces your product to an entirely new audience with each affiliate, while simultaneously generating new sales.

While your brand increases in sales & social following, the affiliate gets paid a percentage of each sale, and the customer typically gets a small discount code for the first purchase. This strategy truly is one where everybody benefits.

PAID ADVERTISING

While the previously mentioned strategies are great for startup brands with less capital to work with, paid advertising is also effective, but best utilized once your brand has gained an organic following through social media & affiliates.

Once your brand has scaled to a level which allows for capital to be safely allocated to a paid marketing strategy without the risk of overspending, it can be a very effective option to hit new target audience which you haven’t yet reached organically.

Targeted advertisement on platforms such as Instagram, TikTok, Facebook & Google are all good options, but it is best to work with an expert in running these ads, as there is more to it than meets the eye & you must ensure that what you are spending is returning profit or you can quickly burn through capital.

CONCLUSION

While there are many other options that you might consider implementing into your marketing strategy, these are the four essentials which we recommend startup brands implement first for a successful launch.

Building a marketing strategy foundation with these four pillars first, and implementing more as you grow is a great way to effectively reach new audience while negating the risk of overspending.

Disclaimer : this is not business advice, only reiteration of our own research & experience working with brands. Use information at your own discretion.