offer quality, or offer nothing

Today’s clothing market is incredibly over-saturated by thousands of brands offering poorly made garments using cheap materials, factories lacking in craftsmanship with unethical standards of practice for workers, underwhelming designs, the list goes on.

Fast fashion paired with a massive generation of young people desiring to start a clothing brand has left us with a market of mostly pure garbage.

Finding truly high quality clothing brands which go the extra mile to ensure they never compromise on quality is rare, and it seems only those that do are seeing long term success.

The world doesn’t need any more polyester shirts which fall apart after their 4th wash, to then be thrown into a landfill & harm the environment.

This standard of quality is going to be pushed further out of the market as time goes on.

Customers are getting wise, with the ability to identify the quality of the product they receive, as well as more conscious of the potential impacts it might present to human workers & the environment.

If you want your brand to survive with long term success, now is the time to understand every detail of the products you offer, the practises in which they are produced and consider them thoroughly with each release.

Offering cheap synthetic materials, poorly sewn garments, or unsustainable & unethical practices will diminish your brand eventually.

Always prioritize working with high quality & ethical production partners, quality sustainable materials, and an overall passion to offer the best product possible to your customers.

Implementing these simple practices will set your brand apart from a sea of mostly smut which has become the fashion market, and the market will notice you for it.

Disclaimer : this is not business advice, only reiteration of our own research & experience working with clothing brands. Use information at your own discretion.